Think of us as an extension of your team. We can offer you a complete, white-labeled solution or can fill in any missing pieces that will enhance your client offerings and dealer sales performance. Use us as much or as little as you like. Below are some of the ways we help make you the hero.
We arm you with a completely current view of a dealer’s relative market position and a detailed description of where their opportunities are for conquesting, competitive blunting, reducing defection and reaching in-market intenders by geography. When we say “current view,” we mean we are using Urban Science sales data (your client’s and their competition’s) as of last night, not 60-90 days ago.
This nearly immediate insight into your client’s campaigns and competitive performance significantly shortens the time it takes to develop your ACPs and will help arm you with the knowledge to reallocate budgets where needed to create true in-flight optimization for your automotive clients.
Here Are Just A Few Of The Proprietary Advanced Targeting Models We Use:
Individuals predicted to be in-market for a new vehicle right now
Individuals who live in areas with strong competitive performance as measured by sales opportunity
Loyalists & Defectors
Individuals who are likely to return or defect from their current brand with their next purchase
Individuals with competitive garages that are likely to purchase in the next 90 days
How Are These Models Better Than What’s Currently Available? Glad You Asked.
We integrate online and offline data to demonstrate a customer’s entire journey from initial consideration set and brand interactions to final purchase decision so you can optimize your campaigns with even more precision and show your clients more than click-thru rates—more like cost-per-acquisition.