Leads are great, but sales are better. We help drive sales by using advanced targeting focused on the micro segments that are more likely to convert for specific nameplates. Then, the data trail behind every sale allows us to provide full-funnel attribution showing the entire customer journey from online interactions and traditional media touch points to calls, showroom visits, service appointments, defections and other offline data.
Here Are Just A Few Of The Proprietary Advanced Targeting Models We Use:
Individuals predicted to be in-market for a new vehicle right now
Individuals who live in areas with strong competitive performance as measured by sales opportunity
Loyalists & Defectors
Individuals who are likely to return or defect from their current brand with their next purchase
Individuals with competitive garages that are likely to purchase in the next 90 days
How Are These Models Better Than What’s Currently Available? Glad You Asked.
We integrate online and offline data to demonstrate a customer’s entire journey from initial consideration set and brand interactions to final purchase decision so you can optimize your campaigns with even more precision and show your clients more than click-thru rates—more like cost-per-acquisition.